Download or read online Banking on Digital Growth by James Robert Lay. James Robert Lay here is the cover and description of the book, Our site is a free ebook search engine (epub, mobi, pdf).
James Robert Lay – Banking on Digital Growth Details
- Title: Banking on Digital Growth
- Genre: Marketing & Sales
- Author: James Robert Lay
- Release: August 26, 2020
- Publisher: Lioncrest Publishing
Banking on Digital Growth – James Robert Lay Overview
Here is a small introduction (if available) of the book you want to download, the link to download James Robert Lay can be found at the end of the page.
If you’re part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies. Consumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies. Up to this point you’ve only dabbled in digital marketing without a formal plan or strategy to guide you. Now you feel frustrated because you’re not getting the results you hoped for. You’re also confused about what you should do next. In Banking on Digital Growth, James Robert Lay unlocks the secrets of digital growth with a strategic marketing manifesto to transform financial brands. You’ll gain clarity with a strategic blueprint framed around 12 key areas of focus that empower you to confidently generate 10X more loans and deposits while finally proving the value of marketing as a strategic growth leader—not a cost center.
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