Robyn Blakeman – Integrated Marketing Communication PDF Download

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Robyn Blakeman – Integrated Marketing Communication Details

  • Title: Integrated Marketing Communication
  • Genre: Marketing & Sales
  • Author: Robyn Blakeman
  • Release: February 1, 2018
  • Publisher: Rowman & Littlefield Publishers

Integrated Marketing Communication – Robyn Blakeman Overview

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Integrated Marketing Communication offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective IMC. One of the most hands-on texts on the market, this new and fully updated third edition covers key skills and details important developments in traditional advertising and marketing principles.

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