Jim Signorelli – StoryBranding™ PDF Download

Download or read online StoryBranding™ by Jim Signorelli. Jim Signorelli here is the cover and description of the book, Our site is a free ebook search engine (epub, mobi, pdf).

Jim Signorelli – StoryBranding™ Details

  • Title: StoryBranding™
  • Genre: Marketing & Sales
  • Author: Jim Signorelli
  • Release: January 1, 2012
  • Publisher: Greenleaf Book Group

StoryBranding™ – Jim Signorelli Overview

Here is a small introduction (if available) of the book you want to download, the link to download Jim Signorelli can be found at the end of the page.

Until this book was written, the phrase “brands are stories” was merely a marketing cliché. Having delved into how stories influence our behavior, however, the author asserts that the association between stories and brands deserves far more than that stock phrase. Among the many books about branding directed toward marketing and advertising practitioners and students, none is like StoryBranding . Modeled after the way stories work, this book provides a unique planning process for creating authentic brand identities. It also reveals a number of concealed traps that other branding approaches often overlook. Drawing on the persuasive power of stories, the author argues that a great deal of wasted effort is put into creating advertising messages that do too much “telling” and too little “showing.” To help brands resonate with their audiences, the author takes you step-by-step through StoryBranding ’s six C’s—a process that shows how to approach the development of all brand communications the way story writers approach their characters, plots, and themes. He includes sample “Story Briefs” and ‘I AM’ statements that help brands achieve a greater degree of authenticity than traditional creative or brand briefs have.

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